A selection of promos produced for CITV and BBC Creative. As a promo producer I wrote the scripts based on a given brief, logged or sourced footage (often self-shooting or directing a crew), and either self-edited or directed the edit.
The launch promo for the 2015 Share a Story competition on CITV. This was shot in a greenscreen studio at the Sharp Project in Manchester with animation from Jardine Sage. I believe at the time it was CITV's most expensive single promo.
Promo for The Aquabats! Super Show! The brief was to showcase the characters and serve as introduction. I wanted to replicate the retro styling of the show, which references everything from Batman '66 to anime to 8-bit videogames.
The Britannia High CITV launch was my first big campaign as a promo director for CITV. This is one of several promos I made to promote the launch. The campaign resulted in a very large audience for its premiere episode.
Promo for the new series of hit CBBC drama 4 O'Clock Club. I was asked to showcase both the fun musical elements of the show, and also the will they-won't they romantic angle of the central couple. As with all CBBC promos, this was self-edited.
The first promo I made for CBeebies. I tried to keep the tone and rhythm of the show itself, writing a simple rhyme and picking similar music. This was fun to write and edit.
Promo for CBBC, showcasing a weekend programming block of Danger Mouse and The Deep. As these two action-adventure animations skewed younger, I was more playful with tone and music, hence the use of Kenny Loggins. This was a great promo to edit.
This was a bespoke piece for the CBBC Facebook page; the brief was to create something that could be played silently, as people tend to skim Facebook with the sound off. I came up with the idea of using Bob Dylan-style caption cards. As it was promoting a live presentation event, I chose to use presenters Lauren Layfield and Hacker T. Dog, and I directed the piece in the CBBC HQ studio.
Promo for hit CBBC show 4 O'Clock Club. This was designed exclusively to play on Facebook, where viewers generally tend to have their sound turned off; as such it had to get its message across silently. Given this series followed a tumultuous romance between main characters Nero and Clem, I thought a pastiche of a silent movie would work. As with other CBBC work, this was self-edited.
Launch promo I made for the second series of Danger Mouse. I wanted to reflect the fast, fun, and funny feel of the show, so I cut it to a Killers track that I thought had the right atmosphere. Danger Mouse is a very high priority for CBBC so I was pleased to get this brief, and it was great fun to edit. VO is by Marc Silk, who is also one of the performers in Danger Mouse.